CPA - medium firm
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Most of us have jumped in and built a profile on LinkedIn, the popular professional social networking platform. But we may not be maximizing our use of the platform or producing real results from it yet. In this session, we’ll explore a few “cash free” strategies to put LinkedIn to work for you. Leave this session with ideas to differentiate yourself and your firm and revolutionize the way you network, communicate, and generate business.
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Daily activities to manage your connections, invitations, and messages
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Mining the connections of others to identify potential referrals and develop new business
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Enhancing your business development success by targeting accounts, finding warm ways in and introductions to opportunities, and conducting market research
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Managing your “brand” by posting status updates, sharing events, posting job openings, and participating in group discussions
Tamera Loerzel is a partner of ConvergenceCoaching®, LLC, a national consulting firm that helps leaders achieve success. Named as one of AICPA/CPA Practice Advisors’ Top 25 Most Powerful Women in Accounting, INSIDE Public Accounting’s Top 10 Most Recommended Consultants, and Accounting Today’s 100 Most Influential People in Accounting, Tamera helps her clients capitalize on the opportunities to transform their practices through mindset and behavioral shifts along with concrete strategies for growth, talent development, and practice management. Tamera is a founding member and past-President of The CPA Consultants’ Alliance and is a frequent speaker, writer, and blogger in the CPA profession. She is an avid runner and yogi, pianist, and world traveler with her husband, 3 children, and grandson.
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