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Price: The Smartest Way To Grow Your Firm

PRICE: THE SMARTEST WAY TO GROW YOUR FIRM

Cost Free
Presentation Length 1.0 hour

Recorded DateOctober 1, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Are you tired of constantly hunting for new clients with little to show for it? What if the secret to rapid growth was already within your grasp? Join expert speaker Mark Wickersham to uncover the three primary ways to grow your accounting or bookkeeping business. Through the innovative "three-thirds" model, discover the growth options that lead to accelerated success, avoiding common pitfalls and maximizing profitability with powerful pricing strategies. Additionally, explore how Ignition serves as your ultimate pricing and packaging tool to implement these expert strategies for sustainable growth seamlessly.

Learning Objectives:


  • Identify the three primary growth avenues for accounting and bookkeeping businesses

  • Determine the crucial mistakes firms make that hinder growth potential and profitability

  • Recognize the impact of client acquisition strategies on business growth and explore effective alternatives

  • List and apply five impactful pricing strategies to enhance business efficiency and profits

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Through social learning, Jennie advocates for financial technology to make bookkeeping simple for small business owners and accounting professionals. She has a passion for figure skating, accepting failure as learning, and helping people accept change.

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Mark Wickersham – Chartered Accountant, public speaker and #1 best-selling author – is known as the most sought-after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in the lives of our clients and in return accountants should be very richly rewarded. 

Unfortunately, the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid but UNETHICAL. Practitioners owe it to clients to change their focus. Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His other books include, “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business”, both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

About Our Presenter

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Ignition makes it simple to engage clients, get paid and run your accounting or professional services business on autopilot. From impressive online proposals to automated engagement letters and payments, we free you up to focus on what matters most - your clients.